I hope you might consider this: What happened is inexplicably incredible. It’s the greatest gift ever unwrapped. Not the deaths, not the virus, but The Great Pause. It is, in a word, profound. Please don’t recoil from the bright light beaming through the window. I know it hurts your eyes. It hurts mine, too. But the curtain is wide open. What the crisis has given us is a once-in-a-lifetime chance to see ourselves and our country in the plainest of views. At no other time, ever in our lives, have we gotten the opportunity to see what would happen if the world simply stopped. Here it is. We’re in it.
What is about to be unleashed on American society will be the greatest campaign ever created to get you to feel normal again. It will come from brands, it will come from government, it will even come from each other, and it will come from the left and from the right. We will do anything, spend anything, believe anything, just so we can take away how horribly uncomfortable all of this feels.
From one citizen to another, I beg of you: take a deep breath, ignore the deafening noise, and think deeply about what you want to put back into your life. This is our chance to define a new version of normal, a rare and truly sacred (yes, sacred) opportunity to get rid of the bullshit and to only bring back what works for us, what makes our lives richer, what makes our kids happier, what makes us truly proud.
I hope we don’t ever go back to normal.
Before this pandemic launched all of us—unwillingly—out of our routines, millions of people were already suffering. From an economy that works only for the very few, from a healthcare industry that can bankrupt you for getting sick, from a housing crisis that leaves hundreds of thousands of people unsheltered.
I hope we don’t rush back to how life was before and keep lying to ourselves that those problems can’t be fixed. We’ve seen that our government and businesses can work harder to support us. We should use this unprecedented opportunity to hold them to that and change our sense of normal to something better.